to lose the debates. the obama people were very smart, went out there right away with the bain ads. he defined romney. he had no defense. his only defense was i made free enterprise. he suddenly became the opposite of what ronald reagan was to those reagan democrats. rightly or wrongly those reagan democrats thought romney had understood them, had come from a family a lot like theirs and cared about them. it's okay to be rich. it's not okay to be the candidate of the rich, for the rich, by the rim. >> there are big moments in everybody's campaign. and romney's 47% remark may be his. and todd akin is at the center. ♪ [ male announcer ] introducing a reason to look twice. the entirely new lexus es and the first-ever es hybrid. this is the pursuit of perfection. his morning starts with arthritis pain. and two pills. afternoon's overhaul starts with more pain. more pills. triple checking hydraulics. the evening brings more pain. so, back to more pills. almost done, when... hang on. stan's doctor recommended aleve. it can keep pain away all day with fewer pills than tylenol. this is rudy.